The vote, which will be non-binding, will be a way for MGM Resorts International to gauge voter interest in the "Rolling Hills Resort" casino project it is proposing on 150 acres in the northwest corner of town, William Hornbuckle, MGM's chief marketing officer, said.
This is an update of a story posted at 12:33 p.m.
Photo by Lori Stabile / The RepublicanWilliam Hornbuckle, chief marketing executive for MGM Resorts International, talks about the Brimfield casino project on Thursday in Brimfield.
BRIMFIELD - An article is expected to be on the May 21 annual Town Meeting warrant that will ask voters if they support a resort casino development in town accessible from the Massachusetts Turnpike that will generate millions of dollars in tax revenue for Brimfield.
The vote, which will be non-binding, will be a way for MGM Resorts International to gauge voter interest in the "Rolling Hills Resort" casino project it is proposing on 150 acres in the northwest corner of town, William Hornbuckle, MGM's chief marketing officer, said on Thursday.
A petition was delivered to the selectmen's office on Thursday morning by two MGM Resorts International representatives, according to Selectmen Chairwoman Diane M. Panaccione, who received it. Panaccione said the 24 signatures still need to be certified to ensure they are registered voters in town.
Hornbuckle has been in town this week to meet with officials and residents about the project. While designs have not been unveiled yet, he said they are envisioning a campus-like setting that would include the casino, a restaurant complex featuring "the best of what Western Massachusetts has to offer" and a spa, among other attractions, including an entertainment venue. He said they are considering having both indoor and outdoor entertainment venues.
"It will not look and feel like a casino. It will not have neon. It will not have bright lights. It will be subtle, respectful of the community," Hornbuckle said, adding it will be "tucked" into the hillside.
"This is not Las Vegas by any stretch," he said.
The non-binding question is not required by state law. However, a binding referendum must go before voters once a Host Community Agreement has been negotiated between the town and casino developer.
Hornbuckle said he is looking forward to the Town Meeting vote, but acknowledged the company has a lot of work to do before then. He expects a design will be revealed before the annual Town Meeting, with more details to emerge in the coming months. MGM will sponsor community meetings to educate residents about the proposal, he said.
"We only want to be where we are invited. We are fully prepared to address traffic, public safety and environmental concerns, as well as outline the thousands of new jobs and millions of dollars in new taxes that can be generated by a resort," Hornbuckle said.
He said he realizes there is opposition to the project. When the project is presented to the Gaming Commission, Hornbuckle said they want to demonstrate they have the town's support, through the non-binding and binding votes.
MGM representatives said the petition was originated by a group of pro-casino supporters calling themselves "Brimfield First." But several of the people who signed the petition that were contacted said they had not heard of the group.
Janet L. Hastings, of Cubles Drive, said she found out about it through her grandson's mother, Kirsten Gaskell, who works for Rolling Hills. Hastings said she supports the project for the jobs it will bring.
"I've been for it from the beginning. I think the town really needs the money," Hastings said. "There are a lot of people in town that are out of work."
Robert Sturtevant said he found out about it from his mother, Diane L. Sturtevant, who is an antique show operator. They both said they support the project, so they signed the petition. Diane Sturtevant said she signed it when she visited the Rolling Hills office, which is next to her property.
"With the town devastated by the tornado, the town needs money . . . We have no industry to speak of," Diane Sturtevant said. "The town would not be impacted by it. If Palmer gets (a casino) the traffic would come right through here."
Connecticut-based Mohegan Sun wants to open a resort casino in neighboring Palmer, across from the Massachusetts Turnpike exit. There are also casino proposals for Holyoke and Springfield, but only one Western Massachusetts casino license will be awarded.
If the vote does not go MGM's way, Hornbuckle said they will focus on what the overall issues may be. He said MGM will make an assessment on how to move forward, unless the negative vote is "resounding."
"We're not going to give up on Massachusetts, that's for sure, and we're not going to give up on Western Massachusetts," Hornbuckle said.
The main concern continues to be traffic, he said.
MGM has said there will be no impact on the town, as access would be through the Massachusetts Turnpike.
Because a ramp cannot be built for a private business, Hornbuckle said the local access would be from Smith Road in Warren - currently a dirt road. He said it could cost $25 million to $30 million to build a ramp, a cost to be borne by the developer.
Hornbuckle said MGM is excited to have the opportunity to have the question before voters in May, even if it is non-binding.
"We would like a benchmark of where we stand," Hornbuckle said.
The warrant article reads as follows: "To see if the town will vote to support a resort casino development, accessible from the Massachusetts Turnpike, and located in the secluded northwest corner of the town (north of the turnpike), which will generate millions of dollars annually in tax revenues for the town. This article is non-binding."
Last month, David J. Callahan, a principal with Rolling Hills Estates Realty Trust, announced a partnership with Las Vegas-based MGM to build a resort casino on his land, which is north of the Massachusetts Turnpike. MGM Resorts has signed a contract to purchase the property.
Also last month, MGM announced it selected Gensler, a "green" architectural firm, to oversee design of the Rolling Hills Resort project.