Scott Coen the media personality may become a memory, but Scott Coen the Western Massachusetts media presence will persevere.
Courtesy of abc40Scott Coen, scene here in an abc40 publicity photo, is walking away from local television news for a new career.
SPRINGFIELD - Scott Coen, the longtime local television personality, will cheerfully cross that threshold that many people in television dread, the one where someone who is on TV becomes known as someone who used to be on TV.
Coen, the longtime sports director turned feature reporter with abc40 and FOX 6, is stepping down on Friday to pursue what he calls “a new adventure.”
Specifically, he will start a full-time job as an account executive with Saga Communications, the company that owns Northampton radio stations WRSI 93.9 FM and WHMP AM.
He starts on March 8.
The joke for someone with a television career as long as Coen’s is that in an instant, the present tense can become the past tense, as in strangers on the street no longer asking if you are who you are but if you are who you used to be.
As in, he said, “Didn’t you used to be Scott Coen?”
Coen, 53, of Springfield, insists he will remain who he is; it’s just the job that will be different.
Scott Coen, the television personality, may become a memory, but Scott Coen the Western Massachusetts media presence will persevere. For the past few years, Coen has done a morning sports report on the two stations and regular chitchats with WRSI morning host Monte Belmonte.
Those will continue, he said.
He will also continue with his regular contributions on MassLive.com with his “My Wide World” blog, as well as his regular work with ESPN 1450 AM.
Coen had two go-rounds at abc40, first from 1987 to 1989 and then again since 1998. For 10 years between 1989 and 1998, he worked as a freelance reporter.
His departure from local television news comes with no bitterness, no animosity, no regrets, he said. No bridges were burned in the making of this career change.
“I feel I’m going out on my own terms,” he said. “I’m not bitter. I knew what I was doing was a luxury.”
His departure is in part a reflection of the state of news in general.
Across the country, television stations, like newspapers, are seeing declines both in advertising revenue and eyeballs. Television viewers, like newspaper readers, in many respects have drifted onto the Internet for news coverage.
A year ago, the station told him that it could no longer afford to have a full-time local sports director position, he said. He said he knew it was coming because the writing on the wall was fairly obvious. The sports department that used to have 4 people had been reduced to 1.5 positions, he said.
The station management took a chance and made Coen a features reporter, allowing him to file human interest segments on people and issues throughout the Pioneer Valley.
Coen said almost instantly he fell in love with the idea.
“This is what I should have been doing all along,” he said. The segments allowed him to basically go up and down the Valley, interviewing interesting people on topics from sports to politics to local authors to the local wine experts. Anything and everything.
“I had just an affinity for this,” he said. But in the last couple of months, the station management again approached him. They said they could no longer afford to keep a features reporter on staff. They wanted to make him a regular news reporter, covering the gamut of hard news assignments from chasing ambulances to doing live remotes from in front of city hall.
“Half the time I was into it, and half the time I was like ‘why am I doing this?’” he said. “I didn’t have a passion for it.”
It was not too much after the new assignment that the management from WRSI approached him about an account representative job.
He’s not a total novice when it comes to going out and selling ads. For his sports segments on the radio over the years, he was the one responsible for going out and finding sponsors.
You get to go out and meet people, which is something he enjoys. “And when you make a sale, it’s exciting,” he said.
He said he is grateful to the radio station management to have enough faith in who he is and what he has done during his career in Western Massachusetts to give him the chance.
“I’m hoping my 25 years in the market will be an asset,” he said. “You never know when an opportunity is around the corner.”