William Lowell Putnam founded Springfield's first television station back in 1953.
They live in Flagstaff, Ariz., now, but Bill Putnam and Kitty Broman are still vivid in the minds of Western Massachusetts television viewers who watched WWLP-TV, Channel 22, between the early 1950s through the mid 1980s.
He was the founder, president and editorial writer of WWLP (It’s call letters are an abbreviation for his full name, William Lowell Putnam). She was the interviewer, hostess, and behind-the-scenes backbone of the outfit.
Putnam is 88 now, and Broman is 96. They got married 15 years ago, but their history dates back to Springfield at the mid-century. “I always admired her,” says Bill Putnam, “from the moment I met her.”
The couple have co-authored a 230-page memoir for McFarland & Co. Inc. titled “How We Survived in UHF Television.” Putnam retired from television in 1984 and the station he founded has changed ownership four times since he signed off.
UHF stands for Ultra High Frequency, the bandwidth once used for broadcast channels 14 through 83. If it brings to mind fuzzy black-and-white screens and rabbit ears, so will the many photos in “How We Survived in UHF Television.”
Images of former WWLP staff members like weatherman John Quill, anchor Tom Colton, sportscaster Rollie Jacobs, and reporters Keith Silver and Ed Kennedy illustrate the memoir. There are also photos of Broman with various celebrity interview subjects including Jack Benny, Liberace, and the cast of “Gunsmoke.”
Putnam and Broman were pioneers in the television industry. The FCC granted a permit for the NBC affiliate in 1952, and the first show went on the air in 1953. The first few years were broadcast on Channel 61 before WWLP relocated to Channel 22 on the dial.
Chapters of the book are preceded by initials to show who is writing, but soon it becomes clear that Putnam likes to handle the technology and politics aspect of their story.
Broman is about people and a sense of humor, whether it’s a pair of false eyelashes coming loose as she interviews the late actor Gig Young on the air, or a turkey sliding off the platter and onto the floor in a Thanksgiving cooking segment.
“TV today is so sophisticated,” says Broman in a telephone interview, sounding as sharp as ever. “Back when we were doing it, it was all live.”
Putnam, a descendant of the blueblood Lowell clan of Boston. He went to Harvard, served in World War II and has written books on mountaineering.
He is the sole trustee of the Lowell Observatory, founded in 1894 by his granduncle, famed astronomer Percival Lowell. Putnam is currently writing another book.
Broman is the former Kathryn Flynn. Her mother died in childbirth when she was a little girl. Kitty became a model and amateur actress in Springfield, but she says she had “never really worked before” when she met Putnam.
She had two small children and needed a job. “I had very few skills. I did some typing, some shorthand,” Broman recalled.
Putnam saw a lot more in her. “She was classy, she was smart, and she figured out early how to handle me,” he said.
Broman didn’t stop to think that she was helping create a new era in communications. “I had two small children, so I didn’t stop to think much,” she said. “I would go to work, go home and take care of the children, go to work.”
But soon she was indispensable to the station. “I knew she was integral to me and I could trust her completely,” Putnam said. “I could always go off and do adventurous things – build new stations or (rescue) some dumbass off a mountain. I knew the station would be in good hands.”
“He is a little impetuous,” Broman said, “and I was the cautious one. He would listen to me. He was usually receptive, and if he wasn’t and things went wrong, the next time he would think twice before he spurned my advice.”
“One of the salient features of my lady,” Putnam said, “is that she’s very honest.”
He calls her “my lady” or “Mother,” a nickname she got because her kids would call the station and ask for “mother.” In the book she calls him “my William.”
But don’t expect revelations about their personal relationship. It’s not that kind of book.
They have been “somewhat together,” as Putnam describes it for 60 years.
“She was everything I ever expected,” Putnam said. “We’ve had a great life together.”