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Patriots-Eagles Super Bowl LII bets: Massachusetts dairy, Bassetts of Philadelphia put ice cream on the line

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Bruce Jenks hasn't come up with the flavor yet he wants Bassetts Ice Cream in Philadelphia to make with a Patriots' victory over Philadelphia in Super Bowl LII Sunday. Watch video

HADLEY -- Maple Valley Creamery owner Bruce Jenks hasn't yet come up with the flavor he wants Bassetts Ice Cream in Philadelphia to make if the New England Patriots beat the Philadelphia Eagles in Super Bowl LII on Sunday.

He wants that company to work a little bit, and he and his Maple Valley Creamery staff are still thinking.

Jenks has made a friendly Super Bowl wager with Alex Bassett Strange, who runs Bassett Ice Cream.

Jenks said if the Eagles top the Patriots, he will make a green mint Oreo at Strange's request to honor Philadelphia's green jerseys. Maple Valley Creamery staff also will wear Bassetts jerseys.

A Patriots win means Bassetts staff will wear Maple Valley jerseys in addition to scooping the to-be-determined Patriots-themed ice cream.

Last year, when the Patriots took on the Atlanta Falcons in Super Bowl LI, Jenks searched the internet for ice cream makers in that city and engaged Morelli's Gourmet Ice Cream in a bet. He said that had a good outcome -- the Patriots' 34-28 overtime victory -- so he decided to try it again this year.

Two weeks ago, after the Eagles won, he found Bassetts.

Strange said that after Jenks reached out to him, he knew the bet was going to be a success. "Of course the Eagles will win, did you see our game against the Vikings?" he wrote in an email.

The Eagles beat the Minnesota Vikings, 38-7, in the NFC Championship game Jan. 21.

Morelli's, at Jenks' request, made a vanilla raspberry swirl with blueberries for a red, white and blue Patriots-themed ice cream. He doesn't want the same celebratory flavor this year.

Whoever has to make the ice cream will get to work first thing Monday morning so the special flavors will be in the stores that day and be on the shelves or being scooped for two weeks, Jenks said. 

NBC 10 in Philadelphia, meanwhile, lists this wager as one of the six goofiest bets involving the two regions over the game.

"Ultimately this was a fantastic opportunity to connect with another ice cream company and have some fun," Strange said. "After all, that's what this business is about. I hope you are ready for Eagles Oreo Mint!"


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