The conference – independently organized by UMass students to the form of the successful global non-profit, TED – invited innovative thinkers and pioneering entrepreneurs to share "ideas worth spreading" on the state university's flagship campus. The theme of the event was innovation.
AMHERST — Business practices that better suit the millennial generation, how hip-hop culture can inform civic dialogue at town meetings and on the international stage and the importance of looking inward to conquer personal demons to save the people we love were but three of the topics to grace the stage at TEDxUMassAmherst Saturday.
The conference – independently organized by UMass students to the form of the successful global non-profit, TED – invited innovative thinkers and pioneering entrepreneurs to share "ideas worth spreading" on the state university's flagship campus. The theme of the event was innovation.
"Today we will hear about ideas from 10 distinct regions of the human brain," event host and UMass alumnus Scott Nielsen said at the event's outset, referencing the 10 speakers who would take the microphone over the course of the morning and afternoon to speak on topics cultural, personal and professional.
U.S. hip-hop ambassador Toni Blackman
Toni Blackman, a musical ambassador with the U.S. State Department who has traveled to countries throughout Africa, opened the morning segment with a speech on the sanctity of the cypher – a circle – and its relevance throughout the course of human history, whether while eating, dancing or even rap-battling.
AMHERST - Speaker Toni Blackman, left, freestyles to a guest beatboxer (Photo by Brian Canova).
While Blackman lamented certain aspects of mainstream hip-hop culture, and pointed out the controversy in rap-battle's sometimes adversarial nature, she said that when approached with the mindset of self-growth rap battles offer a tool to connect, an opportunity to learn about the self and a venue for unabated personal expression seldom seen elsewhere in society.
"Imagine the civic dialogue at a town meeting if everyone expressed themselves exactly as they felt?" Blackman said.
Before the speech Blackman paced nervously in the atrium outside the auditorium, culling her mind to condense a lifetime's experience in the world of hip-hop into a 15-minute presentation. According to TED guidelines, presentations must not exceed 18 minutes in length.
"I don't usually do talks for this short period of time," Blackman said ahead her presentation.
Triumph and Redemption
Other speakers – like Michael Guglielmo, once convicted of multiple counts of attempted capital murder among a slew of other charges in a hostage-taking rampage that ended with his eventual surrender in Manchester, N.H., in 1985, and Chris Herren, a former Boston Celtics NBA player whose life and career unraveled after years of substance abuse escalated into heroin-addiction – offered their tales of personal triumph and redemption as caution and inspiration.
Guglielmo tested at a 7th grade level when he entered the prison system at 23. By the time he was paroled, he had earned his GED, high school diploma, paralegal degree and master's degree in politics.
"A cause is the most powerful thing in the world," said Guglielmo. "Nothing can crush it, and nothing can kill it. Prison saved my life."
AMHERST - Speaker Chris Herren (Photo by Brian Canova)
Guglielmo would later help lead one of the most world's most prolific bone-marrow donor drives with Delete Blood Cancer DKMS, an endeavor inspired by the rare immunodeficiency disorder that claimed his young son's life. To date he's helped register over 50,000 potential donors and produce 135 life-saving matches.
Herren, since overcoming addiction, has traveled the country's gymnasiums, auditoriums and prison break rooms sharing the story of his eventual path to sobriety and the havoc his choices wreaked on those he loved along the way.
Asked why he continues such emotionally heart-wrenching work day-in and day-out, he recalled two memories. The first was a text message he received minutes after leaving a speaking appearance at a high school from a boyfriend and girlfriend, still sitting in the bleachers where he had spoken. They had a bottle of vodka, Tylenol, Xanax and two suicide notes, according to Herren, but his speech had given them the will to live, and the confidence to ask their principal for the help they needed.
The other was of four girls in purple shirts at a different school. One girl, clad in purple, stood up during the question and answer segment and said she and her friends wore the purple shirts because they were the sober students. Students around her laughed, and soon so did most in the auditorium.
"As the girl sat back down and started to cry I looked at all those students and I said, 'For real?' " Herren said. "I'd give all the jerseys I've ever owned to go back to when I was your age and feel good enough about myself to wear that purple shirt and not need to put something in my body to fit in."
In 2011 Herren founded Project Purple, an organization – named after those four girls – that aims to help individuals and families struggling with addiction.
"Every addict's story starts with the same two things," Herren said to the college age crowd. "Red solo cups and blunts (cigars that have been hollowed out and filled with marijuana)."
Millennials and the mobile web
Other speakers' presentations focused on technology and the increasing role it plays in each of our lives.
Author David Meerman Scott, an ardent NASA – specifically Apollo – fanboy, lectured on cellphones as the greatest technological advance since the United States put a man on the moon in 1969.
"Realize that you have more power in your pocket than the entire Apollo spacecraft," Meerman Scott said as he pulled out his iPhone.
Boston Globe innovation columnist Scott Kirsner offered Hollywood's longstanding reluctance to embrace new technologies at their first emergence as a prism to see today's new developments not as passing fads but the technologies of the future.
AMHERST - Sunderland-bred David Wax Museum performed during the conference (Photo by Brian Canova)
"As soon as you had the movie industry you had Thomas Edison rejecting the marketability of the projector," said Kirsen.
He said when "The Jazz Singer" – the first blockbuster "talkie" – was released in 1927, industry executives were initially quick to reject the notion that movies like it would ever replace the silent film. He paralleled these now laughable predictions with the dawn of YouTube, the first viral video "The Evolution of Dance," and the industry's doubts about the possibility to monetize the streaming video service at its dawn.
In the night's final presentation, Brian Halligan, CEO and co-founder of HubSpot, one of Boston's fastest-growing tech companies, described how businesses need to tailor their in-house cultures to better suit the millennial generation, a demographic that desires inspiration, learning new and varied things, and bouncing between jobs after an average of only 18 months, a far-cry from the habits of their parents and grandparents.
Halligan described the ways businesses can relax their standards around the workplace, rethinking the office not as a place but rather an idea as many now work from home or on the go, and even suggested eliminating vacation time altogether to allow employees to travel at will in an age where thousands of miles away most still check their phones and email to stay in touch with the goings-on back home.
By students, for students
Two students in UMass' Isenberg School of Management – Nate Tepper and Kareem Agha – founded the TEDx UMass Amherst project in early December. Tepper and Agha handpicked a few fellow students and networked through them to form the 25-person team. The team raised $25,000 along with in-kind donations from a number of organizations to fund the event.
AMHERST - TEDx UMass Amherst founders Kareem Agha, right, and Nate Tepper, left (Photo by Brian Canova)
The funds paid for the speaker’s hotel accommodations, a sponsor’s dinner and photographers and videographers for the event. All speakers waived their speaking fees to appear on Saturday.
All in all over 400 students attended the event, and no seat went unfilled throughout the nearly 8-hour conference. At lunch, attendees broke for an hour-and-a-half break, designed to spur dialogue and facilitate networking.
“It’s about the conversation,” said Tepper. “It’s all about inspiring these students to go out and take action on their own ambitions. If anyone leaves this conference unenchanted, we have failed.”
Throughout the conference Tepper, Agha and Nielsen were quick to credit Director of Events Skylar Ritwo, also an Isenberg student, for orchestrating the day’s events.
In the night's closing remarks, as Nielsen prepared to usher the attendees to a networking open-house with the event's speakers next door, he surprised the audience with a challenge.
"After this there will be a test," said Nielsen. "It's called life."
Interspersed between speakers, musical performances reset the mental palettes of the event's attendees. David Wax Musuem, a self-described Mexo-Americana folk and roots rock band from Sunderland, dazzled the crowd with a lively performance that extended off the stage and into the crowd. Other performances included a freestyle rap from crowd-suggested topics by Blackman, an experimental drum and bass performance by Zach Danziger and former member of The Roots Owen Biddle and a cadre of smaller performances from the UMass Marching Band and the UMass Association for Musical Performance.