The report described the organization as dysfunctional and crippled by infighting; since it was issued, there has been a change in Alumni Association leadership.
AMHERST – A year after a consultant’s report described the University of Massachusetts Amherst Alumni Association as dysfunctional and crippled by infighting, UMass officials say they are now pleased with its operation.
The March 2011 report by consultant Betz Whaley Flessner of Minneapolis, Minn., and Arlington, Va., said, “alumni have been critical of UMass, the Amherst campus, and the Alumni Association for over a decade. There is a culture of distrust and contentious relationships.”
Michael A. Leto
Michael A. Leto, as vice chancellor of development and alumni relations, oversees the Alumni Association. He commissioned the $24,500 study after he took the job in 2009. Conducted in the fall 2010, it was kept confidential until recently.
The consultant interviewed 28 individuals, in groups and in one-on-one interactions, and also compared the organization with those of two peers, the University of California Santa Barbara and the University of Connecticut.
It analyzed staff leadership, collaboration with campus partners, strategic vision, association programs and resources. The Alumni Association is both a university department and a 501(c)(3) tax-exempt nonprofit organization with its own board of 34 volunteer directors.
Rather than comment on perceived problems, Leto said it’s customary for new leadership to hire a consultant to assess an organization, and he said the report offers “a snapshot in time.”
Since the report was issued, there has been a change in Alumni Association leadership along with a new board of directors.
Leto said last week, “We’re very pleased and very optimistic.”
According to the report’s overview:
• Alumni have been critical of UMass, the Amherst campus and the Alumni Association for more than a decade. There is a culture of distrust and contentious relationships.
• "Everyone is sure that they are right and others are wrong ... The cause of the hostility and distrust runs deep and wide.”
• Unless the tumultuous issues related to the ... Board of Directors are resolved “there will be no winners, no matter who is at the helm of the university, the campus, the association board or the association staff.”
The report also offered four areas of recommendations:
• The campus must have visionary, respected, and energetic staff leadership among the campus partners, meaning the Alumni Association and those working with it.
• Volunteer leaders must work well as a group. “The board, past and present, must cease the infighting and hostility that has been described as its mode of operation for more than a decade.”
• The alumni association must work in collaboration with university partners, who “should expect that the association staff and volunteers understand their critical role in connecting alumni to their alma mater, which will encourage alumni to make gifts in support of UMass-Amherst.”
• The alumni association has adequate funding, which should be reallocated to support signature events. These include the Distinguished Alumni Awards, Homecoming and the 50th Class/Emeritus Reunion.
The report also suggested focusing on the “demographic density” of alumni in Greater Boston, where some 46,000 alumni, about 20 percent of the total, live.
JC Schnabl
JC Schnabl, the assistant vice chancellor for alumni relations and executive director of the UMass Amherst Alumni Association, said they are collecting data about who those graduates are, what they want from the association and how best to reach them.
More than 226,000 people – all living graduates of the university – are considered members of the association under a May 2010 restructuring that discontinued dues as a requirement for membership.
Since the study was conducted, Ronald F. Grasso has become the new president in place of Sean Leblanc. Other members have come on board as terms expired as well, and UMass hired a new executive director.
Leto said Grasso “is just fantastic.” Board members are elected after a nominating committee reviews then interviews perspective members.
The consultant’s report stated that governance practices needed to be enhanced along with board professionalism.
In February of this year, Schnabl replaced Anna Symington, who was the executive director of the association from November 2008 until June 2010.
“JC is a recognized leader. We’re delighted,” Leto said. Schnabl had been deputy assistant vice chancellor for alumni relations since 2007 at the University of California at Los Angeles.
Schnabl said he has used the report “as a jumping off point.
“My approach is I know what the best business practices are. People tell me things. Everyone has an opinion. I was selected to best help in the time we are in right now.
UMass Alumni Engagment Review and Assessment
“I work with the current board of directors and devise new ways to carry the institution forward.” He said he is aware that there were concerns but “that has not been a distraction on what are we doing.”
He is focusing on the entire membership “rather that what the opinions of a few are.”
“I’m focusing less about personality and (instead on) better business practices.”
He also said that means having fewer events but coordinated events with the campus. Consultants recommended that kind of collaboration and partnership with UMass while the office maintained its identify and mission.
UMass contributes $1 million to the operations of the alumni office, which according to the report had $2.3 million in revenue.
The report found the organization’s revenue comparable to the two peer universities in the study, but its expenditure of $1,935,615 was lower.
Among that spending, athletics receives $85,000 per year; the alumni magazine, $40,000.
Schnabl said the office has just launched an alumni Massachusetts license plate program, a fund-raiser the association tried in 2006. The effort failed when they were unable to garner the 1,500 alumni committed to buy them.
Grasso, the new board president, referred questions to Schnabl, but would say, “I’ve never been prouder to serve as a volunteer of the Alumni Association or as excited about the direction we’re heading in.”